How to Manage and Scale your Craft Brewery For Growth
BTN Interviews New Holland Brewing Company VP of Sales Adam Lambert about sales, team building and the importance of a quality product.
From building a great team to maintaining a steady income stream, developing a successful business model for your craft brewery is more than just brewing great beer. It’s also about knowing how to manage your finances, finding the right partners and building a passionate team ready to sell your story and your beer.
Quickly scanning the surface data from 2014, it’s a great time to be selling beer. According to the Brewers Association, the USA totaled over 3200 operating breweries in 2014, 2000 new breweries in planning and growth of almost 1.5 new breweries a day. Healthy double digit percent growth by volume was reported (18% through June of 2014.) Household purchases of craft beer grew (up from 29% of households in 2010 to 38% in 2014,) women consume around 32% of craft beer, and variety packs gained popularity (up 21% by volume).
Almost every data point showed positive results in 2014, the consumers keep demanding new and exciting varieties and breweries keep producing great offerings to keep the industry healthy, but what can you do to make sure your brewery stays competitive?
How can you convert your team’s passion into business opportunity?
Should you be concentrating your craft beer offering on quality or variety?
What are some tips to maintain a healthy sales team?
BTN interviews Adam Lambert and gets some great insight into successful sales and magement strategies for craft breweries.
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