Getting your story picked up by top beverage publications can significantly boost brand recognition and give your company the momentum necessary to gain market traction. A good pitch comes from a solid understanding of how editors select one feature over another. Different mediums call for different pitches and every publication has their own selection process. Active leads and targeted media campaigns can generate an expanding portfolio of showcase pieces in local, national and international publications and create a strong image for your company.

How do you get editors interested in your story? What some of the most important factors that editors consider?

BTN takes a look at what makes a good story and gets insight from some of the leading editors in the beverage industry.

Nathan Gogoll – Magazine Editor at The Australian & New Zealand Grapegrower & Winemaker: Don’t pay a marketing agency to blast your latest news to every single journalist on their contact list. Instead, just target publications you think the story has the best fit with. (Journalists and editors love an exclusive, so consider just sending the news to one publication)...

Meridith May - Publisher/Editorial Director at The Tasting Panel Magazine & The SOMM Journal: Got an interesting pitch? Instead of a page-long email which no one wants to read, start with a phone call - yes, a phone call.

Annette Shailer – Editor at Beer & Brewer: In this day and age high quality images are vital to gaining coverage in the print and online, so it's important to invest in these. In regards to the content, it's nice to hear about the people behind the brews as well as the flavour profile...