The UK has one of the world`s most vibrant and fastest growing premium drink sectors, with London in particular being one of the best launch pads in Europe for new brands. There is a well known saying , that “If it works in London….it can work anywhere” and this is true, providing brand owners follow a few basic rules and tips from the insiders.

BTN gets insight into the UK premium and niche beverage market from David Flockhart, CEO of Premium Beverage Associates.

1. How should niche brands select what type of accounts to approach?
David Flockhart: In London there are over 15,000 outlets, of which 2000 could be considered premium, but as many of the traditional pub style of outlet converts to a more up-scale environment, which is increasing substantially month by month as up-scale food, decent wine, craft beer and premium spirits become the norm...

2. Whats the best way for brands to get their first meeting?
Make sure that your brand is ready for the market, with the correct bottle size, excellent UK/EU ready packaging, good peer reviews - this is the start of the brand credibility exercise...