How to Take Your Beverage Brand Global with Social
Almost every winery, brewery and distillery has incorporated a social aspect to their marketing strategy. Are you successfully using your platforms to grow your company?
A ‘Social Business’ is one that fully integrates their social campaign into the everyday functions of the company. From sales reps and marketing departments to the growers, distillers and bottling crew – every employee and department of the company is ‘plugged-in’ and actively sharing their story to the company’s community of peers and followers in an attempt to create a unique experience that provides genuine value to everybody.
Besides all the feel good updates, happy customers and passionate employees that have become characteristic of business oriented social media, the end game that makes a ‘social business’ so valuable is that every company platform creates a dynamic forum that can be used by management in a variety of different of ways.
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