Join Sid Patel, CEO of Beverage Trade Network & London Competitions, as he takes you inside the iconic wine and spirits merchant Berry Bros. & Rudd. Located on the historic No.3 St James’s Street, Berry Bros. & Rudd has been a cornerstone of fine wine and spirits for centuries.

In this exclusive tour, Sid sits down with Joe Whittaker, Global Brand Ambassador - BB&R Spirits, to explore the rich heritage of this esteemed establishment. Joe offers a behind-the-scenes look at the facility, sharing the unique challenges and rewards of representing such a prestigious brand. If you’re interested in the intersection of tradition, brand ambassadorship, and the world of fine spirits and wine, this episode is a must-watch!